Brand Overview
Isntree is a Korean clean beauty skincare brand born from a commitment to honesty, safety, and efficacy. Since the introduction of Korea’s full ingredient disclosure system in 2008, Isntree has focused on transparency, understanding what ingredients are truly safe and beneficial for the skin. This insight inspired the creation of a “good ingredient” brand dedicated to providing effective, trustworthy skincare without unnecessary or harmful components.
The brand is built around active green ingredients, carefully sourced from local botanicals and formulated to be gentle and safe for all skin types. Isntree maintains a strict ingredient policy, excluding over 2,000 prohibited substances and creating its own list of 100 harmful ingredients to ensure that only essential, natural components touch the skin.
Eco-conscious practices are central to Isntree’s philosophy. The brand uses environmentally friendly materials, soy-based inks, FSC-certified recycled paper, and recyclable packaging. Since 2022, Isntree has renewed all product packaging to align with sustainability and minimize environmental impact.
Isntree also embraces social responsibility, supporting underserved communities through volunteering and product donations, advocating against animal testing, and prioritizing cruelty-free formulations. By listening closely to customers, the brand continuously develops high-quality products that care for both skin and society.
Signature Ingredients
- Red Onion Extract: Rich in flavonoids and quercetin, and grown in mineral- and germanium-rich loess soil. This extract nourishes the skin and helps care for marks left behind by blemishes.
- Sodium Heparin Complex: A blend of sodium heparin, allantoin, panthenol, and houttuynia cordata. It helps calm skin made sensitive by external stressors, leaving it feeling soft, soothed, and comfortable.
- Phytomucin Complex: A 100% plant-powered blend of okra fruit, lotus root, seaweed, and kelp extracts. It floods the skin with moisture, cushions it with hydration, and builds a protective layer that keeps skin calm, soft, and replenished.
- Wando Gim PDRN-Nano™️: PDRN sourced from Wando seaweed, enhanced with nano-liposome technology to maximize absorption and skin-boosting effects.
