Brand Overview
Klavuu represents the evolution of Korean clean beauty, combining nature and science to create skincare that is both effective and responsible. Known for its Cleanical formulations, the brand develops products that are clinically tested, high-performing, and environmentally conscious. Drawing inspiration from Korea’s pristine landscapes, especially the mineral-rich waters of Jeju Island, Klavuu blends the healing power of natural ingredients with modern dermatological science.
The brand takes a forward-thinking approach to ingredient sourcing, upcycling natural byproducts into potent skincare actives to ensure sustainability without compromising results. Each formula is carefully tested to balance natural and synthetic ingredients for safe, visible benefits while adhering to clean beauty standards.
Klavuu’s commitment to environmental stewardship extends from ingredient selection to packaging design. Vegan-certified products come in recyclable materials, reflecting the brand’s belief that effective skincare should not harm the planet. By sharing their research and ingredient rationale, Klavuu fosters trust with consumers seeking performance and responsibility. This combination of innovation, transparency, and sustainability has made Klavuu a leader in the next generation of Korean clean beauty, proving that exceptional results and eco-conscious practices can coexist.
Signature Ingredients
- Tannin Complex HR: A patented blend of extracts from persimmon leaves, grapes, coffee beans, safflower, Hoelen root, green tea, cinnamon bark, and Zanthoxylum. Together, these botanicals provide hydration, calm inflammation, protect against free radicals, and strengthen the skin barrier, supporting overall skin health through a synergistic, science-backed formula.
- Jeju Cypress Water: Rich in natural phytoncides and antioxidants, this ingredient soothes, hydrates, and strengthens the skin barrier while calming irritation and supporting overall skin resilience.
- Sydney Ringer: A patented electrolyte complex inspired by Ringer’s solution, formulated to rapidly restore skin and supercharge hydration. Mimicking the body’s natural electrolytes, it strengthens the skin barrier, locks in moisture, and helps skin feel instantly refreshed and energized.
- Pearl Extract: Derived from natural pearls, this ingredient is rich in amino acids and minerals. It helps brighten the skin, improve texture, and provide a subtle, healthy glow while supporting overall skin vitality.
- Seaweed Extract: Packed with nutrients and antioxidants, this extract hydrates, soothes, and protects the skin while supporting elasticity and brightening for a refreshed, healthy-looking complexion.
