Brand Overview
Primera, whose name combines “prime” and “era” to signify offering the skin’s best period, now also goes by PRMR, standing for Powerful Results, Mixology Recipe. It is a Korean skincare brand under the AmorePacific Group, known for innovative plant-based formulations that provide gentle, high-performance care. Built around its Seed Tech™ philosophy, Primera harnesses the natural energy and nutrients released during seed germination to nourish, protect, and revitalize skin, supporting barrier health and long-term vitality.
The brand addresses complex skin concerns such as dullness, enlarged pores, uneven texture, and excess sebum through its Powerful Mixology approach, blending ingredients, textures, and product types into targeted, low-irritation solutions. Popular products including the Alpine Berry Water Cream, Miracle Seed Essence, and AG.VCN™ Youth Radiance Serum deliver hydration, anti-aging benefits, and improved skin resilience, making them suitable for sensitive and diverse skin types.
Primera emphasizes clean, eco-friendly practices using recycled packaging and soy-based inks, demonstrating that sustainability and performance can coexist. Widely available globally, the brand is praised for gentle yet effective formulations and trusted by customers seeking visible results, healthy skin, and mindful beauty.
Signature Ingredients
- Alpine Berry Complex™️: A blend of wild strawberry sprouts and blackberries cultivated above 2,400 meters in harsh alpine conditions. These plants naturally develop moisturizing compounds and antioxidants, delivering deep hydration and protective benefits to the skin.
- Nia Cica Complex: Combines niacinamide (vitamin B3), Cica (Centella Asiatica), and panthenol to go beyond calming irritation. It helps restore the skin barrier quickly while improving inner radiance and accelerating repair.
- AG.VCN™️: A functional complex combining ceramides, seed saponins, phytobiotics (microbiome-supporting extracts), and peptides. This blend harnesses the power of seed-derived ingredients to improve skin firmness, boost hydration, and help maintain a youthful look over time.
- Cera-Luronic™️: A specialized liposome technology that fuses ceramides with multiple types of hyaluronic acid, delivering deep, long-lasting hydration. By effectively combining lipid and water-binding components, it enhances skin barrier repair and improves moisture retention beyond conventional ceramide formulations.
