Brand Overview
The Whoo (also known as The History of Whoo) is a Korean luxury skincare brand from LG Household & Health Care that blends traditional Korean royal heritage with modern science to deliver balanced, refined beauty. Drawing inspiration from the philosophy of Korean court culture, the brand emphasizes elegance, restraint, and harmony in both its formulations and user experience. The Whoo focuses on inner radiance and naturally luminous skin, reflecting the Korean ideal of beauty as balance and refinement rather than mere decoration.
At the core of The Whoo’s skincare approach is Royal Beauty Science, which studies historical Korean texts and ingredients used in traditional royal remedies. The brand’s proprietary Gong Jin Solution™ harnesses these insights to create formulas that strengthen the skin’s foundation, improve elasticity, and restore balance for a harmonious complexion. Each product is carefully crafted to combine treasured herbs with advanced scientific techniques, achieving visible results while staying true to the brand’s luxurious heritage.
The Whoo’s philosophy extends beyond efficacy to aesthetic value, translating Korean royal wisdom into contemporary luxury skincare. The brand has positioned itself as a leader in premium K-beauty, offering skincare that merges centuries of heritage with modern innovation to deliver both effective results and an elevated experience.
Signature Ingredients
- NAD Power24™️: A high-purity NAD+ complex encapsulated for stability and enhanced absorption, paired with quercetin and enoxolone to boost skin energy, reinforce the barrier, and provide antioxidant protection.
- Gongjin Solution™️: Derived from Gongjinbidan, this exclusive anti-aging complex isolates and recombines glycoprotein, arginine, and glutamic acid using proprietary technology. The result is a formulation optimized to boost collagen, support elasticity factors, and improve overall skin firmness.
- Royal IRIS Absolute™️: A rare iris extract cultivated and aged for 1,000 days, it helps protect against stress-induced aging, boost collagen and hyaluronic acid, enhance elasticity, soothe and hydrate, and support barrier repair.
- Royal AMINO Repair™️: A eutectic mixture of arginine and glutamate engineered for optimal stability and performance. It enhances collagen production and skin elasticity, supports regeneration and healing, delivers soothing antioxidant effects, and strengthens the barrier while improving firmness.
- Red Ginseng Retinol Complex™️: High-strength, slow-release retinoid capsules infused with red ginseng that smooth wrinkles and refine skin texture. The controlled release minimizes irritation while boosting anti-aging benefits for more even, youthful-looking skin.
Bestsellers & Flagship Products
