Brand Overview
UNOVE is a premium Korean hair care brand developed by Dr.FORHAIR, focused on repairing and restoring dry, damaged, and chemically treated hair. The brand is recognized for its high-performance formulations that combine proteins, amino acids, and plant-derived oils to strengthen hair structure, improve moisture retention, and reduce breakage.
UNOVE products target multiple hair concerns, including frizz, split ends, and loss of shine, providing deep nourishment and structural repair. The formulations are designed for daily use, suitable for hair that has been permed, colored, or otherwise chemically treated.
The brand emphasizes both efficacy and user experience, delivering concentrated treatments with refined textures and subtle fragrances. UNOVE has consistently been recognized in the market for its quality and performance, offering hair care solutions that are easy to use, scientifically supported, and effective in improving overall hair health.
Signature Ingredients
- Keratin-PF: A hydrolyzed keratin protein that penetrates deep into the hair shaft to repair damage, fill cuticle gaps, smooth frizz, and lock in moisture, leaving hair stronger, softer, and more manageable.
- Protein and Amino Acid Complex: A concentrated blend of 23–31 proteins and amino acids, including hydrolyzed silk, keratin, silk amino acids, and plant-based proteins. This complex works to replenish lost nutrients, reinforce the hair structure, and restore strength and smoothness from within.
- Plant-Derived Golden Oil: A blend of olive, macadamia, argan kernel, sunflower seed, and camellia seed oils that coats the hair cuticle to improve softness, add shine, and help prevent moisture loss.