Brand Overview
Anua is a Korean derma skincare brand launched in 2017 by The Founders, built on the belief that true beauty begins with healthy skin. Rooted in natural ingredients and scientific research, the brand focuses on minimizing irritation while delivering effective results. By 2024, Anua had become the top indie beauty brand in Korea, gaining strong recognition both domestically and abroad.
The brand began with a simple yet powerful question: “Can skincare be both gentle and effective?” From this, Anua created a philosophy of Effective & Gentle, developing products that balance visible skin benefits with soothing comfort. Each formula is designed to answer real skin concerns while inspiring new conversations with consumers.
Through natural ingredient innovation, K-beauty sensibilities, and consumer-driven campaigns, Anua has built lasting trust and loyalty. Today, the brand continues to grow as a global skincare name, committed to offering solutions that are both effective and gentle.
Signature Ingredients
- Heartleaf+™️: A signature Anua complex made by extracting the whole heartleaf plant including flower, leaf, and stem. Rich in flavonoids, polysaccharides, and polyphenols, it provides strong anti-inflammatory, antibacterial, and antioxidant benefits while supporting sebum balance and skin hydration.
- Natural Healing Complex: A restorative formula with basil flower, leaf, and stem extract to balance skin’s water and oil levels, ash tree extract to condition and refresh, and hydrogenated lecithin to deeply moisturize and form a protective hydrating barrier.
- ABC Calmplex: A skin-soothing blend of allantoin, betaine, and cucumber fruit extract that helps calm stressed skin, strengthen the barrier, and support a healthy, balanced complexion.
- Quercetinol™️: A bioactive form of quercetin, a powerful antioxidant found in plants like heartleaf. It helps soothe irritation and redness, reinforces the skin barrier, prevents moisture loss, and supports healthier, more resilient skin.
Bestsellers & Flagship Products
