Brand Overview
Xaiel, previously known as Jaiel, is a Korean fine beauty brand dedicated to helping skin remain balanced and resilient. Inspired by the earth’s constant cycles, the brand believes healthy skin needs energy and stability to thrive amid daily stress. Rather than offering temporary fixes, Xaiel focuses on building a strong foundation for long-lasting skin health, embodying the brand’s philosophy of Fine Beauty.
At the heart of Xaiel’s innovation is Jaielite™️, a rare material originally developed in 1960s Europe for burn treatment. Further refined by Osung Xaiel using eco-friendly methods, Xaielite was recognized for both safety and efficacy, earning registration with the International Cosmetic Ingredient Dictionary (ICID), approval from the Personal Care Products Council (PCPC), and listing by the U.S. FDA. Often called the “salt of space,” Jaielite™️ enhances ingredient absorption and boosts the effectiveness of other active compounds in formulations.
Xaiel is the only Korean dermacosmetic brand to use Jaielite™️, with clinical research, including SCI-level studies, demonstrating benefits for extremely dry skin and scalp care. Backed by a decade of biotechnological research, Xaiel delivers skincare that blends science, sustainability, and lasting results, defining Fine Beauty as strong, healthy, and enduring skin.
Signature Ingredients
Jaielite™️ is a boehmite-based material developed over 10 years with recognition from PCPC, ICID, and FDA. It delivers antibacterial and anti-inflammatory properties while strengthening the skin barrier and protecting against environmental damage.
This versatile ingredient is used in formulations for sensitive skin, acne treatment, anti-pollution products, and hair loss prevention. Clinical studies demonstrate measurable improvements in skin elasticity, wrinkle reduction, and overall radiance.
Key Benefits:
- Improves scalp health and supports hair growth
- Reduces heat-induced irritation and provides cooling relief
- Captures bacteria and prevents secondary infections
- Regulates oil production and balances skin pH
- Enhances moisture retention and hydration
- Minimizes aging signs and reduces pore visibility
Bestsellers & Flagship Products
